Tag Archives: social media

Leveraging Technology In Your 3PL Marketing Efforts

James T. Kenny, Ph.D., and Peppi M. Kenny, Ph.D.| WESTERN ILLINOIS UNIVERSITY In today’s digital-centric environment, third-party logistics companies (3PLs) can’t ignore the importance of technology in their marketing efforts. Although social media is more than two decades old, most marketers will inform you that it really took off in 2006. This was the year Facebook and Twitter became available ...

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Standing Out from the Crowd: Branding in the Logistics Sector

Glenn A. Stebbings | LOGISTIQ Insurance Solutions In this increasingly crowded and digital world, developing a brand name and story that cuts through the clutter has never been more important. That’s true of companies striving to make a difference in most every sector and it’s certainly true of the highly competitive logistics and transportation industries that we call home. The ...

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