Marketing

The past two years have been fraught with dramatic shifts in freight demands, market cost, and labor making future planning difficult at best. TIA’s Market Report includes more than a decade of data, metrics, and trend information to help members benchmark their performance in these sectors and better navigate future performance.

The devil in every sale is customer doubt—specifically, lack of credibility. But a sound testimonial enhancing someone’s integrity can tell a compelling story.

Separating your business assets into different legal entities is a great protection strategy, but it’s regular attention to details and communication that will ensure your asset protection strategy stays healthy.

The rallying cry for the transportation industry seems to be "Better! Faster! Cheaper!" automation and digitalization. But how does that actually look with regard to your organization? Which technology bests fits your company’s culture, abilities and mission?

With freight riding to all-time highs and shippers adjusting their pricing to match, it’s imperative to have your sales and marketing message clear and concise—the first time.

The “business as usual” model of sourcing intermodal drayage, with it’s one-to-one outreach, has given way in the digital age to marketplaces that enable a highly effective one-to-many connection.

The right tools can help you navigate the competitive 3PL landscape and complex marketing world.

To fully realize the potential of social media marketing, you must ensure consistent and intelligent utilization of the vast and expanding resources at your disposal.

Nick Baker | TRANSPORTATION INTERMEDIARIES ASSOCIATION We live in a digital world with thousands of websites, social media, and smart phone apps all competing for our attention. It’s enough to send you into sensory overload. In fact, a 2015 study from Microsoft Corporation found the human attention span had decreased from 12 seconds to 8 seconds in a decade. As ...

Banyan Technology No one has to tell you the 3PL market is competitive; it’s likely the reason you regularly read publications like 3PL Perspectives, among others. Business leaders need information, tools, and actionable insights to make the strategic business decisions that will not only shape the future of their own 3PL, but the freight industry as a whole. As we’ve ...